Communications & Creative Services
- Title:
- Director of Social Media and Engagement, Football #2
Responsibilities: Leben has direct oversight of the social media strategy for the Georgia Southern Athletics Department. In her current role, she works with the external relations and creative services teams in making sure the areas are synced up with the athletics marketing and athletics ticketing departments to best tell the Georgia Southern story, drive revenue and ticket sales/attendance and ensure everything is on brand. She plays a lead role in planning, developing and managing of complex and innovative social media projects, and implementing them across multiple digital platforms as well as tracing the analytics and metrics.
Joined GS Athletics Staff: January, 2018
Education: Georgia Southern University, 2021 (B.S. in public relations; minor in communication studies)
Of Note: Worked for Joe Gibbs Racing of NASCAR in summer 2019 and 2020 as a PR and social media intern … VP of event management for Alpha Delta Pi, Epsilon Pi … Worked with NASCAR driver Landon Cassill as his social media specialist for the Pro Invitational Series … .
Personal: A native of Milledgeville, Georgia ... Parents Jim (class of 1989) and Kim (class of 1990) both attended GS ... Grandparents Dr. Jim Strickland (Professor Emeritus of Mathematics Education) and Barbara Strickland both worked at GS.
